Fit2Run finds new St. Pete location in wake of redevelopment plans
By Breanne Williams
Tampa Bay Business Journal
Published: Jan 2, 2024

The storefronts on the street level of St. Petersburg apartment tower Camden Central are fully leased.

Fit2Run, which was established in 2006 on Second Street North in downtown St. Pete, is among the new tenants. It is moving from its original location following Kolter Group’s plan to redevelop that property into a hotel. The company is leasing a 6,191-square-foot space in Camden Central.

In the new location, Fit2Run — which sells footwear and related products for runners and athletes — plans to have additional “healthy lifestyle services” along with its existing offerings. The leases were finalized by Tricera Capital, led by Ben Mandell, and Miami-based partner Cudlob Capital.

“These new tenants all selected Camden Central for their relocation and expansion into downtown St. Petersburg,” Dustin Ballard, Tricera president and head of leasing, said in a release. “Their respective retail visions and belief in the evolution of Central Avenue reinforces our company’s long-term belief in St. Pete, which continues to attract many new professionals and businesses.”

Bohemios Wine and Bar has leased 2,404 square feet along the ground floor. The Sarasota-based concept has international tapas and a selection of wine, sangrias and beers. It will also feature live music.

Tweeds Suit Shop has leased 1,487 square feet at Camden Central. The company specializes in “high-quality, custom-made menswear for all occasions.” The store will have tailors on-site and each garment is made from scratch.

“Camden Central is especially appealing to retailers and food and beverage operators given the mixed-use nature of the project as well as the visibility along Central Avenue,” Ballard said.

Previously, Tricera had signed leases with Union Prime Steakhouse, BodyRok and Top Buttons. Erica Waltermire and Jaclyn Langholz of Colliers handle retail leasing at Camden Central on Tricera’s behalf.

Camden Property Trust purchased the 15-story apartment tower in 2021 for $149 million. Tricera Capital purchased the retail space in the project earlier that year for $11 million. Camden Central features 368 apartments and spans an entire city block along Central Avenue.

Tricera and Cudlob own approximately 31,000 square feet on the ground floor, according to the release. The partnership also owns roughly 4,095 square feet of office space in the adjoining historic bank building. Boutique office space on the second floor is the last remaining vacancy at the project and is available for lease and “permit-ready” for construction.