Pilates studios, IV therapy lounges fill Tampa Bay storefronts as wellness boom takes over retail
By Emma Behrmann
Tampa Bay Business Journal
Published: Mar 23, 2026

Where restaurants and boutiques once filled storefronts, wellness and longevity-themed businesses are popping up: saunas, IV therapy lounges and Pilates studios.

Across the Tampa Bay region, a wave of wellness and longevity concepts is reshaping retail — not just filling vacant space but changing how shopping centers are leased and activated throughout the day.

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