St. Pete Beach's Postcard Inn to reopen with flag from Marriott's Tribute Portfolio
By Emma Behrmann
Tampa Bay Business Journal
Published: Nov 12, 2025

A nearly 70-year-old resort on St. Pete Beach that's been closed since Hurricane Helene pummeled Tampa Bay will be reborn as a Marriott Tribute Portfolio Hotel.

The Postcard Inn, located at 6300 Gulf Blvd., is set to debut in early 2026 as The Luce, following its closure since the historic back-to-back hurricanes in 2024. The hotel, owned by The LCP Group, will be the latest addition to the Tribute Portfolio brand, which is a collection of independent hotels from Marriott Bonvoy.

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