Wyndham launches Dazzler Select brand in Florida
By Riley Benson
Tampa Bay Business Journal
Published: Oct 9, 2025

Wyndham Hotels & Resorts has named a Florida hotel as its first property under a new brand designed to welcome more independent operators.

Wyndham’s new Dazzler Select brand, a “budget-boutique” line, announced the 170-room Magic Moment Resort & Kids Club at 5200 West Irlo Bronson Memorial Highway in Kissimmee would carry its new flag described to "[empower] owners to preserve the individuality, branding, and character of their hotels," according to a release.

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