Polestar opens first Florida showroom in Tampa
By Pam Huff
Tampa Bay Business Journal
Published: Dec 15, 2022

Swedish electric performance car brand Polestar has opened its first Florida retail location in Midtown Tampa.

The "Polestar Space" is 2,500 square feet, across from Sephora and behind Ponte Tampa.

"The new Polestar Tampa retail location offers a perfect brand introduction for drivers looking to go electric,” said Gregor Hembrough, head of Polestar North America, in a statement. “With the award-winning Polestar 2 on sale at Polestar Tampa today, and the Polestar 3 SUV arriving next year, the timing is impeccable.”

The location gives customers a hands-on experience with the cars and offers test drives. Visitors can drive the all-electric Polestar 2 fastback, priced from $48,400, and use augmented reality to try the Polestar 3 SUV, which is priced from $83,900.

“I am excited to open Polestar Tampa at a moment when conversion to electric vehicles is surging,” said Danny O’Malley, principal of Polestar Tampa, in the release.

Polestar expects to have 35 locations across the U.S. by the end of the year.