New York finance company buys St. Pete office building
By Breanne Williams
Tampa Bay Business Journal
Published: Nov 22, 2022

A New York City finance company with a St. Petersburg presence has purchased Catalina Marketing Corp.'s headquarters in the Carillon Business Park.

Webull Financial LLC purchased the 157,755-square-foot building for $29.5 million, according to Pinellas County property records. A corporate entity linked to Webull closed on the property, located at 200 Carillon Parkway, on Nov. 16. The sale includes the five-story building, a five-story parking garage and a 1.3-acre development site at the north end of the parcel.

The property acquisition could signal that Webull has plans to significantly increase its Tampa Bay presence — or possibly even relocate its headquarters here. Webull's St. Pete employees currently work out of Thrive, a coworking space.

Webull representatives did not respond to requests for comment. J.P. DuBuque, president and CEO of the St. Petersburg Economic Development Corp., declined comment.

Catalina is a marketing firm that helps deliver personalized advertisements by analyzing shopping data. The company will be leasing the entire second floor of the building, keeping their headquarters in St. Pete.

"Over the last year, we have fully embraced a flexible work approach that allows our team members to work remotely as often as they would like," Wayne Powers, president and CEO of Catalina told the Business Journal. "For us, it will be far more efficient to lease back space in the building, which provides ample work and collaboration spaces when needed."

Carillon continues to grow. The building Webull acquired is adjacent to the upcoming Topgolf at 220 Carillon Parkway. Construction began on the facility in August and is planned to be completed in 2023. In September, construction began on a 17-story residential tower nearby, which will have 176 luxury apartments and ground-floor retail.

Earlier this year, the Waterview Echelon City Center Apartments in the business park sold for $100 million. Axio at Carillon — directly across from the Topgolf site — sold last year for $90.85 million.